If You're Not
In The Spec,
You Can't
Win The Sale.

Architects select the products. Construction Documents list the manufacturers. Holmes Sales Group gets your product into those specs, before the bid window closes, across every division, anywhere in the US.

“Specifications decide the playing field. If your product isn't listed, you are not in the game.”

Doug Holmes, Founder, Holmes Sales Group

Division 7, Thermal & MoistureIndustrial Door SystemsOperable PartitionsGlass Operable PartitionsDemountable PartitionsArchitectural Hardware SystemsExterior Thermal Rated FoldingSliding DoorsFlooringBuilding EnclosureRainscreen AssembliesAcoustical CeilingsWall PanelsA&D OutreachAIA PresentationsCES PresentationsCDT issued by CSINationwide Reach

The Reality

Every Building Product Has a Specification Division.
Is Your Product In It?

Holmes Sales Group partners with building product manufacturers to drive specification, sales, and market expansion.

We work as an extension of your team, securing product placement in architectural specifications through focused A&D outreach and presentations, supporting the path from spec to purchase, and helping you strengthen market coverage.

In addition, we identify and place proven A&D and territory sales representatives who understand your product, your channel, and your regional goals.

Our role is simple: help manufacturers get in the specification, create product awareness with architects plus general contractors, and get more sales.

Every manufacturer is different, so our approach is never one-size-fits-all.

Our Approach
We believe relationships matter. Trust matters. Follow-through matters. We focus on long-term growth, not quick wins. When your product is specified, approved, and installed that's success to us.

The Specification Process

From Concept to Construction Doc.

Understanding where your product needs to be, and when, is the difference between winning projects and watching competitors take them.

📐

Schematics

Architect and Building Owner scopes the project, size, use, requirements

📋

Design Development

Written specs + products selected + drawings for every product category

🏷️

Construction Documents

3+ manufacturers named per division, the only ones considered at bid

⏱️

Addendum Window

~2 weeks before bid. Last chance to get added

🏗️

Bid & Award

Contractors select from spec only. You either win or you don't.

Track Record

Real Projects. Real Specs Won.

A sample of projects where HSG secured product specifications across product types, architects, and markets from Chicago to Minnesota to Indiana.

Project	Location	Architect / GC	Product Specified
Hamburger University, McDonald's Corp.	Oak Brook, IL	Gensler Chicago	Architectural Hardware
Nexus Park	Columbus, IN	Perkins&Will Chicago	Operable Partitions
Bowen Health	Multiple, Indiana	MKM Architecture, Ft. Wayne	Acoustic Ceiling
R.C. Hinsdale Elementary School	Edgewood, KY	Emboss Design	ACM Panels
Gail Borden Public Library	Elgin, IL	Frye Gillian Molinaro Architects	Operable / Glass Operable Partitions
Forest Hills Elementary School	Western Springs, IL	FH Paschen, Chicago	Operable Partitions
Metro State University	St. Paul, MN	JLG Architects, Minneapolis	Glass Operable Partitions
Kellogg School of Management, Northwestern University	Evanston, IL	KPMB Architects, Toronto, ON	Tile Flooring

About Holmes Sales Group

25 Years. 100+ Manufacturers. One Niche.

HSG is a building products sales and specification firm with 25+ years of experience helping manufacturers drive demand through the architectural specification process by positioning products with architects, securing specifications, and supporting them through bidding and into completed sales.

CDT certified by the Construction Specifications Institute, Holmes Sales Group was launched to serve manufacturers with strong products that are losing specs to bigger, better-resourced competitors.

Over 25 years, we've built deep relationships across the industry. That network is what gets your product into the conversation early.

25+

Years in Industry

100+

Manufacturers Served

CSI

Certified Spec Professional

How We Work Together

Simple, Performance-Aligned Pricing.

A monthly fee base for ongoing spec development activity, with performance incentives when your product gets added to a specification.

Base Engagement

Monthly retainer covering project research, architect outreach, and specification advocacy.

Monthly pipeline research via Building Project Data Search
Architect and A&D firm outreach
Technical documentation preparation and delivery
Progress reporting and project updates

Start With a Free Spec Audit.

Tell us your product and your top competitors. We'll show you exactly where they're getting specified and where you're not.

What Happens Next

Submit your product info, takes 2 minutes

We cross-reference your competitors and analyze the data

You get a free competitive audit within 48 hours

Nationwide Reach

If You're Not In The Spec, You Can't Win The Sale.

Every Building Product Has a Specification Division.Is Your Product In It?